Wool vs Waste: AWI’s Global Campaign Earns Top Creative Honours
Australian Wool Innovation’s “Wear Wool Not Waste” campaign has gained several creative accolades recently. Read on to learn more about the campaign.
How Wool Excels at Sports: the Thermoregulation Advantage
What makes wool excel at sports? New research from North Carolina State University reveals that Merino wool is 96% better at buffering moisture than synthetic fibres, with dynamic breathability that adapts in real-time to your body's changing needs.
Wool Round Table 2025
Join the wool industry this November for an unforgettable journey to the mountain kingdom of Lesotho. In partnership with the Lesotho National Wool and Mohair Association, industry leaders and experts will gather at the prestigious Avani Lesotho Hotel & Casino in Maseru.