Top 4 Reasons Your Next Workout Needs Wool
Discover why wool is redefining activewear with breathability, odour resistance, UV protection and natural performance without microplastics.
Wool on the Reformer: Why the Original Performance Fibre is a Perfect Fit for Pilates
Most activewear looks amazing. But when you look at the label, you find that much of it is synthetic. If you're practicing for long-term well-being, what you wear on your body deserves consideration. Here's why wool belongs on the Reformer.
New Research Challenges the Sustainability Case for Polyester
A new paper finds that polyester, which accounts for 60% of global fiber production, faces none of the traceability requirements imposed on natural fibres. At the same time, its environmental impacts have been significantly underestimated. IWTO renews its call for a level playing field across all textile fibres.
Cotton and Wool Unite at Inaugural Australian Natural Fibres Forum
Cotton Australia and the Woolmark Company co-hosted the inaugural Australian Natural Fibres Forum, uniting growers, researchers and global brands around a shared natural fibres agenda.
From Earth to Orbit: How Woolroom Bedding Reached NASA’s Test Mission
The benefits of wool may now extend beyond our planet. Find out how Woolroom’s NASA bedding could take the comfort and warmth of wool into outer space.
The Mental Health Benefits of Knitting: How a Simple Craft Supports Emotional Wellbeing
Discover how knitting supports mental health, reducing anxiety and improving emotional regulation through research-backed benefits and mindful practice.
When Wool Meets the Sea: The Science of Alginate Blends
Alginate fibre, produced from brown seaweed, is emerging as a complementary partner to Merino wool. We look at the science behind the blend: its production process, performance properties, and potential applications across textiles.
Wool’s End of Life Story
What happens to wool at the end of its useful life? Ken Nagao, a Japanese wool merchant with nearly 50 years in the trade, designed an experiment to find out — and the results speak for themselves.
Peatland Restoration and Wool: A Natural Partnership for Sustainable Landscapes
Wool helps restore Britain’s sustainable landscapes through a key role in peatland restoration. Learn about this natural partnership here.
A New Voice for Wool Science: Wool Research Authority Joins IWTO
IWTO welcomes its newest member, the Wool Research Association (WRA). Read this blog post to learn all about this leader in the field of wool science.