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From NASA's International Space Station to skincare, discover five unexpected places where wool's unique properties are making a difference in 2026.
Discover the remarkable story of wool sheep (Ovis aries aries), from ancient Mesopotamia to today's global industry. In this post we explore the major breeds, their diverse applications, and the ancient partnership between sheep and humans that sustains over 1 billion livelihoods worldwide.
The 94th IWTO Congress brought together 286 delegates from 28 countries in historic Lille, celebrating major environmental labelling breakthroughs and showcasing innovative wool applications that position the industry for future growth.
Campaign for Wool New Zealand's 2024 Annual Report highlights significant achievements in education, promotion, and advocacy, with expanded school outreach, new education initiatives across all age groups, and strategic industry collaborations to revitalize the New Zealand strong wool sector.
New Zealand government announces major policy shift requiring wool prioritization in government construction and refurbishment projects, supporting the wool sector while promoting sustainable building practices.
Australian Wool Innovation (AWI) has unveiled its Woolmark+ roadmap, a comprehensive plan designed to unite stakeholders across the wool industry and accelerate environmental sustainability.
Canada is set to host the IWTO’s Wool Round Table 2023, so it is fitting that attendees get to know a little about the host nation’s sheep and wool industries.
One of IWTO’s goals is to steer the global wool industry through accurate and up-to-date statistics. Read on to find out about our annual publication.
One of the many great qualities that wool has is that it is highly traceable. What is traceability and why does it matter? Find out more in this blog.
The wool industry is seeking to build a new generation of leaders to carry it into the future. The International Wool Textile Organisation (IWTO) has been running a successful Young Professionals programme since 2012. The programme offers mentorship and networking opportunities to people under the age of 35. Each young professional is matched with a senior member of the industry so that they can gain valuable insights and experience to help them grow as industry leaders. Attracting Young Professional to The Wool Industry The IWTO Congress 2021 was held from 17 to 21 May, and a number of previous Young Professionals spoke about their experience of the program and how it has prepared them for a career in the industry. Christa Rochford, Wool Marketing Program Manager for the American Wool Council, said that she entered the industry seven years ago after stumbling across it. “It is a wonderful industry once