Wool Backpacks: the Benefits of Naturally Sustainable Wool
Wool is an incredibly versatile and functional natural fibre, which is used in the creation of a wide variety...
An Insider’s Look at Sheep Shearing
The shearing season takes place at different times in different locations around the world. Shearing is a key...
The Rise of Wool Shoes
Is wool a good material for shoes? Many footwear designers will tell you...
Wool And UV: How Wool Provides Protection Against Sunlight
Exposure to sunlight is an important requirement for human health...
Wool and Soil: How Wool Gives Back to The Environment
One of the many advantages of wool is its biodegradability. A completely organic material, it easily...
The Impact of Wool in the Cycling World
Many of the world’s sporting codes have picked up on the benefits of pure wool clothing.
The Next Generation in the Wool Industry
The wool industry is seeking to build a new generation of leaders to carry it into the future. The International Wool Textile Organisation (IWTO) has been running a successful Young Professionals programme since 2012. The programme offers mentorship and networking opportunities to people under the age of 35. Each young professional is matched with a senior member of the industry so that they can gain valuable insights and experience to help them grow as industry leaders. Attracting Young Professional to The Wool Industry The IWTO Congress 2021 was held from 17 to 21 May, and a number of previous Young Professionals spoke about their experience of the program and how it has prepared them for a career in the industry. Christa Rochford, Wool Marketing Program Manager for the American Wool Council, said that she entered the industry seven years ago after stumbling across it. “It is a wonderful industry once
Tennis Champion, Andy Murray, in Collaboration with The Woolmark Company
Tennis star Andy Murray has returned to Wimbledon this year in a very special
What Is Recycled Wool and Why Is It So Beneficial for the Environment?
In addition to being 100% biodegradable, wool creates further environmental value
World Ocean Day: The Impact of Wool
Following World Ocean Day, which was celebrated on 8 June 2021, The International Wool Textile Organisation (IWTO) look at this year’s theme and share some interesting information on wool’s impact on our oceans. World Ocean Day is a global initiative to celebrate and create awareness of our shared oceans, with their rich biodiversity, and vital importance to all life on the planet. Every June, the day’s organisers invite individuals and organisations to engage in this global celebration and extend it all year round. IWTO, together with our partners and members, is an enthusiastic supporter of this initiative. It is fully in alignment with our ethos of sustainable business. Choosing wool over other alternatives in the manufacture of clothing and furniture has a surprising impact on the environment, including the oceans. Read Next: NBA All-Star, Ben Simmons releases merchandise in collaboration with The Woolmark Company A Commitment to Protect 30%