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IWTO’s Guide to the EU Green Deal

A wool stakeholder’s guide to incoming European Union legislation

As the European Union implements ambitious sustainability legislation, the wool industry stands at a crossroads. The regulations outlined in this guide—from the Ecodesign for Sustainable Products Regulation to the Green Claims Directive and Waste Framework Directive with its Extended Producer Responsibility—will fundamentally reshape how wool products are designed, marketed, and managed at end-of-life.

While these changes present significant challenges, they also offer opportunities. Wool’s natural credentials—biodegradability, renewability, longevity, and recyclability—align perfectly with the circular economy principles the EU seeks to promote. Yet methodological flaws in current assessment frameworks risk seriously undervaluing wool’s true environmental benefits. By understanding the details of incoming legislation, we can prepare our businesses, adapt our practices, and implement the systems necessary to thrive under the new requirements.

Prepared by a team of consultants guided by IWTO’s Market Intelligence Committee, this 18-page Guide provides practical knowledge to navigate this shifting landscape.

Contents: Executive Summary • Ecodesign for Sustainable Products Regulation • Green Claims & Empowering Consumers Directives • Waste Framework Directive • Glossary