America’s Cup: Why Wool Gear Is The Ideal Partner

Member of the Luna Rossa Prada Pirelli sailing team-Image credit: The Woolmark Company There are so many reasons why choosing wool is a great idea for your outdoor and sports gear. A natural option for both sustainability and performance, wool is fast becoming the future for technical clothing. The Woolmark Company’s partnership with the Luna Rossa Prada Pirelli sailing team shows just how well this remarkable fibre can adapt to a diverse range of material, and human, challenges. Wool for Technical Clothing When it comes to wool, Mother Nature has done a great job of making a fibre that delivers under pressure. The Woolmark Company now takes wool to the next level by providing technical clothing for the Luna Rossa Prada Pirelli sailing team. At a time when other teams are wearing synthetic fibres and trying to get the same properties, members of the Luna Rossa Prada