5 Wool Takeaways from the Digital Trade Fairs

Milano Unica, digitised as e-MilanoUnica Connect, gathered some of the biggest names of Italy and Europe and beyond on its digital platforms with 225 companies altogether. These included the Japan and Korea Observatories. Idea Biella, the specialist suitings area, could be said to represent the most upmarket collections of menswear fabrics, with particularly strong collections from Italy and the UK. Meanwhile, summer wool made its presence felt at Premiere Vision. PV’s customary analysis and trend information made much of eco attitudes, including natural plant or wool based materials. As with MU, the quest for less harmful finishing and enhancements was also notable. Digital shows keep the ball rolling towards wool By Janet Prescott Covid once again kept trade fairs in the realm of the digital. Below are our top five takeaways from Milano Unica and Premiere Vision. 1. The demise of the suit is greatly exaggerated As far as wool