
This innovative approach demonstrates the enduring value and recyclability of wool.
One of Datini’s standout initiatives is Upcycling Farm—an inspired project rooted in the Japanese philosophy of Kintsugi, which embraces beauty in imperfection. Through this initiative, old sweaters and wool products are creatively reimagined into unique fashion and lifestyle items, giving them a meaningful second life.
Wool Upcycling and Recycling Under One Roof
Upcycling Farm was conceived as a perfect meeting of sustainability and style. It is based on the ethos of “Kintsugi” – the Japanese art of using gold to repair broken pottery, thus upcycling an item into something better and more valuable than the original. Accordingly, Upcycling Farm takes fibres from old, well-worn garments and transforms them into fashion-forward creations.
The business also offers a global take-back collection service that converts unused inventory into fresh, new fashion creations. At the same time, environmental consciousness aligns with high fashion, proving that sustainability does not have to involve a downgrade in quality or design.
Read Next: Revolutionising Wool: How Innovation is Transforming Wool Processing

While Upcycling Farm creates exciting new designs from recycled fibres, Datini Fibres focuses on spinning high-quality yarn from old sweaters destined for landfills. From these raw materials, the company produces three product ranges: DFiber, DYarn and DNon-woven.
DFiber is recycled from post-consumed textiles and presents new colour ranges without the use of any chemicals or dyes. DYarn is a high-quality yarn produced from DFIbre. DNon-woven is a thermally regulated, antibacterial fabric specially crafted from recycled wool.
Datini Fibres at IWTO Congress 2025
IWTO was pleased to welcome Hasnain Lilani, founder of Datini Fibres, as a guest speaker at the 94th annual IWTO Congress in Lille, France. To find out more about the Congress, its attendees, and speakers, visit https://www.iwto.org/congress-2025/.
Learn More About The Wool Industry at IWTO
For more information on the wool industry around the world, take a look at our Wool Resources or browse our website.
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