The Impact of Wool in the Cycling World
Many of the world’s sporting codes have picked up on the benefits of pure wool clothing.
The Next Generation in the Wool Industry
The wool industry is seeking to build a new generation of leaders to carry it into the future. The International Wool Textile Organisation (IWTO) has been running a successful Young Professionals programme since 2012. The programme offers mentorship and networking opportunities to people under the age of 35. Each young professional is matched with a senior member of the industry so that they can gain valuable insights and experience to help them grow as industry leaders. Attracting Young Professional to The Wool Industry The IWTO Congress 2021 was held from 17 to 21 May, and a number of previous Young Professionals spoke about their experience of the program and how it has prepared them for a career in the industry. Christa Rochford, Wool Marketing Program Manager for the American Wool Council, said that she entered the industry seven years ago after stumbling across it. “It is a wonderful industry once
Tennis Champion, Andy Murray, in Collaboration with The Woolmark Company
Tennis star Andy Murray has returned to Wimbledon this year in a very special
What Is Recycled Wool and Why Is It So Beneficial for the Environment?
In addition to being 100% biodegradable, wool creates further environmental value
World Ocean Day: The Impact of Wool
Following World Ocean Day, which was celebrated on 8 June 2021, The International Wool Textile Organisation (IWTO) look at this year’s theme and share some interesting information on wool’s impact on our oceans. World Ocean Day is a global initiative to celebrate and create awareness of our shared oceans, with their rich biodiversity, and vital importance to all life on the planet. Every June, the day’s organisers invite individuals and organisations to engage in this global celebration and extend it all year round. IWTO, together with our partners and members, is an enthusiastic supporter of this initiative. It is fully in alignment with our ethos of sustainable business. Choosing wool over other alternatives in the manufacture of clothing and furniture has a surprising impact on the environment, including the oceans. Read Next: NBA All-Star, Ben Simmons releases merchandise in collaboration with The Woolmark Company A Commitment to Protect 30%
Let’s Talk Wool
Let's Talk Wool The 90th IWTO Congress celebrated the creation of the first global wool trading standards, drafted 90 years ago. Soon, the textile trade will be tied to sustainability. Here’s how wool is leading the conversation. One of the effects of the ongoing pandemic is that people care more about the clothes they buy and how they are made. They want to buy less and wear what they have for longer. As consumers begin to turn over clothing labels and ask pertinent questions about the origins of their purchases, makers and sellers have a duty to provide transparent and truthful answers. The global wool pipeline is responding to this call. Over the course of the IWTO Congress, held 17-21 May, speakers from the wool textile pipeline spoke to solutions being developed and, in many cases, already offered by the industry. Towards Carbon Zero 2020 brought twenty years of
NBA All-Star, Ben Simmons, Releases Merchandise in Collaboration with The Woolmark Company
A recent announcement by The Woolmark Company, in collaboration with NBA All-Star
Why Sustainability Is Everything, and How Wool Delivers
One of the effects of the ongoing pandemic is that people care more about the clothes they buy and how they are made. They want to buy less and wear what they have for longer. How sustainability became “everything”, and how wool delivers to that requirement, will be the subject of the upcoming Retail Forum (20 May), part of our week-long annual Congress. Traceability, ratings and retail 2020 brought twenty years of change in a single year, says Simon Cotton, Chief Executive of Johnstons of Elgin, specialists in cashmere and fine wool since 1797. Amid changes to the market and the places where retail sales occur, Cotton flags up 2020 as the year of sustainability. This should be good news for a natural fibre, right? Not quite: despite being natural, renewable, and biodegradable, wool must work much harder to present its sustainability credentials, because the way textile apparel ratings
Everything You Need to Know About Wool Carpets and Rugs
Following the previous blog, in which the benefits of wool carpets was discussed...
Campaign for Wool at the 90th IWTO Congress
The Campaign for Wool celebrated its 10-year anniversary in 2020 with a host of initiatives across the UK. At the same time, the Campaign for Wool in Canada, along with its parent body the Canadian Wool Council, took some bold steps toward transforming the Canadian wool landscape. The International Wool Textile Organisation is pleased to welcome both Peter Ackroyd of the Campaign for Wool and Matthew J. Rowe of the Campaign for Wool Canada as speakers for its upcoming IWTO Congress. A Fresh Look for Canadian Wool The Campaign for Wool Canada, inaugurated in 2014 in Nova Scotia by HRH The Prince of Wales, has generated millions of media impressions in its mission to educate Canadian consumers on the benefits of wool. Yet a lack of connection across its domestic supply chain called out for a re-think. The result: in October 2020, Campaign for Wool Canada launched a series