IWTO NEWS
What Biogenic Means and Why It Matters for Wool
A wool jumper begins as sunlight, water, and grass. Discover what “biogenic” means, and why the carbon in wool moves in a natural loop.
Ian Maclean MBE appointed Chairman of the Campaign for Wool
Ian Maclean MBE, Chairman of John Smedley, has been appointed Chairman of the Campaign for Wool. He succeeds the late Peter Ackroyd MBE, a former IWTO President.
Return to Real: Woolmark’s new Merino wool campaign
Woolmark's Return to Real campaign takes Merino wool to consumers in China and Europe during October 2026, with a renewed focus on the Woolmark as the mark of quality wool.
