DISCOVER THE WORLD OF WOOL

Woolmark's Return to Real campaign takes Merino wool to consumers in China and Europe during October 2026, with a renewed focus on the Woolmark as the mark of quality wool.

Zen-phyr: Making Merino Wool Feel Weightless

By IWTO|2026-10-05T16:56:08+02:00October 5th, 2026|Categories: News, Wool Industry Blog|Tags: biogenic carbon, carbon accounting, carbon cycle, LCA, sustainability, Wool LCA|

Discover how Südwolle Group’s Zen-phyr project is redefining lightweight Merino wool and inspiring innovative weaving yarns for Spring/Summer 2028.

Canadian Wool Conversations 2026: Regenerating Canada’s Wool Industry

By IWTO|2026-10-01T12:41:10+02:00October 1st, 2026|Categories: News, Wool Industry Blog|

Discover Canadian Wool Conversations 2026! Back by popular demand. this year's event takes place in Calgary.

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Our passion for wool means we need to work together. Which is why so many of today’s wool businesses have already joined forces through IWTO.

DISCOVER THE WORLD OF WOOL

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The environmental case for wool

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OUR WORK

ANIMAL WELFARE

WOOL & THE ENVIRONMENT

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