IWTO NEWS
Ian Maclean MBE appointed Chairman of the Campaign for Wool
Ian Maclean MBE, Chairman of John Smedley, has been appointed Chairman of the Campaign for Wool. He succeeds the late Peter Ackroyd MBE, a former IWTO President.
Return to Real: Woolmark’s new Merino wool campaign
Woolmark's Return to Real campaign takes Merino wool to consumers in China and Europe during October 2026, with a renewed focus on the Woolmark as the mark of quality wool.
Zen-phyr: Making Merino Wool Feel Weightless
Discover how Südwolle Group’s Zen-phyr project is redefining lightweight Merino wool and inspiring innovative weaving yarns for Spring/Summer 2028.
