Celebrating Wool Month

October has arrived and that means that Wool Month is here. Along with the Campaign for Wool, the International Wool Textile Organisation is dedicating this month to celebrating the beautiful, sustainable, natural fibre we are so passionate about. To celebrate Wool Month, the Campaign for Wool, which is also celebrating 15 years since it was launched by its patron, His Majesty King Charles III, will be spotlighting all the reasons why choosing wool is not just a fashion choice, but is also a vote of support for the planet.

Campaign for Wool’s Plans for Wool Month

Campaign for Wool invites all role players in the wool industry to share their dual focus this Wool Month. First, the Campaign calls on the whole wool community to choose wool over other options, particularly over synthetic, unsustainable fibres. Then, there’s a special focus on conscious consuming: to buy more consciously and make absolutely sure that the products we choose are made from genuine wool. This dual focus is summed up in the Campaign’s two hashtags, #CheckItsWool and #ChooseWool.

Choose Wool and Check It’s Wool

Every wool coat, jumper, throw, product, or accessory is more than just a provider of warmth, comfort, luxury and style. It’s a small decision that can have a real impact on the planet. Throughout October, Campaign for Wool will be sharing inspiring stories and practical tips, as well as spotlighting wool across the value chain, from farm to retail.

👉 Get Involved: This Wool Month, be sure to Check It’s Wool and to Choose Wool with intention. Just one post, share or conversation about wool’s sustainable benefits can help shift demand and grow awareness!

Tag: @campaignforwool #ChooseWool #CheckItsWool #WoolMonth

Why We Need to Promote Wool

Initiatives like Wool Month are vital for the wool industry’s growth. Despite the fact that human beings have been using wool for thousands of years, and its many benefits have long been well known, our favourite fibre makes up less than one percent of global fibre production. Even today, despite the growth of the green movement and the increasing demand for sustainable products, synthetic fibres still dominate the textile industry. By promoting wool, the IWTO, Campaign for Wool, and our friends and partners are making an ongoing case for our planet. We invite everyone of like minds to join us in celebrating Wool Month.

Every October, Campaign for Wool equips wool entrepreneurs with the tools to share wool’s magic with their clients. Their point-of-sale kits are now available to order. They include high-quality, science-based resources designed to spark curiosity and highlight wool’s many strengths.

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Canadian Wool Innovation Prize

 Campaign for Wool Canada is thrilled to announce the return of its Canadian Wool Innovation Prize for the second year. This $10,000 CAD award will recognize an individual or company championing innovative and commercially viable uses of Canadian wool—whether in apparel, interiors, agriculture, science, or beyond.

To qualify, your project should:

• Use primarily Canadian wool and Canadian manufacturing
• Demonstrate strong potential for wool volume in year one, with clear plans to scale

📅 Deadline: October 31, 2025

👉 Learn more + apply here.

Canadian Wool Conversations

Once the Wool Month 2025 celebrations are over, Campaign for Wool Canada will host its first-ever national wool industry conference, taking place this fall at the Royal Winter Fair in Toronto on November 13, 2025.

This one-day, in-person gathering will bring together participants from across Canada’s wool value chain — from seasoned industry leaders to emerging professionals and newcomers. It will be a unique opportunity to exchange ideas, strengthen connections, and build momentum for a thriving Canadian wool community.

Watch Campaign for Wool Canada’s website and social media channels for full program details and registration information.

Learn More About the World’s Wool on IWTO’s Website

For more information on the wool industry around the world, take a look at our fact sheets, statistics and guidelines.

Now Read: Wool Alginate Fibre Blend: Redefining Natural Performance Textiles

The Wool Month image is kindly provided by Alexandra of The Social Herd
Credit: Bogo Merinos by Alexandra of The Social Herd