Child sleeping next to flames shows why wool is safer than synthetics in the home.

Embrace a greener future, says Campaign for Wool New Zealand, whose new campaign, pictured here, promotes sustainable living through wool products.

By showcasing the versatility, durability, and eco-friendliness of wool, the “Live Naturally, Choose Wool” campaign encourages New Zealanders to make a switch from harmful plastics to sustainable alternatives.

In this blog post, we delve into the inspiring work being done by The Campaign for Wool New Zealand and explore the reasons why wool products are the preferred choice for conscious homeowners.

Why Wool Products are the Sustainable Alternative to Plastics in Your Home

Plastics have significantly impacted our modern lives, but their environmental consequences are increasingly alarming. The proliferation of single-use plastics has led to widespread pollution, posing a severe threat to ecosystems. From contaminating our oceans to overloading landfills, plastics are causing harm on a global scale. The urgency to act is evident as plastic waste continues to escalate.

To secure a cleaner future, we must collectively reduce our reliance on plastics and adopt sustainable alternatives. While recycling is essential, it’s not a panacea. We need innovative solutions, such as biodegradable options and advanced decomposition technologies. Enter wool.

Why Wool Trumps Plastics

In today’s fast-paced world, making sustainable choices for our homes has never been more critical. Wool, in comparison to plastics, shines as an eco-friendly alternative:

Renewable and Biodegradable  Wool is a natural and renewable resource, grown on sheep who graze on pastures. Unlike plastics derived from fossil fuels, wool is biodegradable, decomposing naturally without leaving harmful microplastics behind.

Durability and Longevity Wool products are renowned for their durability and longevity. Unlike disposable plastic items, wool products stand the test of time. This durability reduces waste and saves you money in the long run.

Natural Insulation Wool boasts excellent insulation properties. Its fibres naturally trap air, creating insulation pockets. This makes wool products highly effective at regulating temperature and moisture in your home. Whether it’s a wool carpet, rug, or curtains, wool helps keep your living space comfortable, reducing the need for excessive heating and cooling.

Breathability and Moisture Control Wool’s ability to breathe allows air to circulate and moisture to evaporate. This makes wool products highly breathable and moisture-wicking, ensuring a comfortable and healthy living environment. Unlike plastics that trap moisture, creating a breeding ground for mould and bacteria, wool helps maintain optimal humidity levels and prevents allergen buildup.

Hypoallergenic For individuals with allergies or sensitivities, wool products offer a hypoallergenic alternative. Wool fibres naturally repel dust mites, mould, and mildew, reducing the risk of allergic reactions.

Aesthetic Appeal Beyond its functionality, wool adds elegance and sophistication to home decor. Cozy wool throw blankets, luxurious wool carpets, and stylish wool curtains enhance the aesthetic of any living space.

Incorporating Wool into Daily Life

Now that we’ve explored the merits of wool products as the sustainable alternative to plastics in your home, let’s explore some practical ways to make them part of your daily life:

Sustainable Bedding Invest in woollen duvets, pillows, and mattress toppers for a sustainable and comfortable sleeping experience. Wool’s natural insulation properties regulate body temperature, keeping you cozy year-round. Its hypoallergenic nature suits those with allergies or asthma.

Eco-Friendly Flooring Opt for woollen carpets and rugs to add warmth and texture to your home. These products provide natural insulation and sound absorption while resisting stains. Look for locally sourced wool options for an eco-friendlier choice.

Natural Insulation Enhance insulation and energy efficiency with woollen curtains or blinds. Wool’s thermal properties help maintain comfortable temperatures throughout the year. By using woollen window treatments, you reduce your energy consumption while improving your living environment.

Read Next: IWTO Commits to Sustainability Pledge

Supporting Local Producers: Buying Locally Sourced Wool Products

Another way to bolster sustainability is by supporting local farmers and artisans who produce wool products. Purchasing locally sourced wool reduces transportation-related carbon footprints and ensures transparency and quality control.

Embrace Wool’s Beauty and Sustainability

Switching from plastic to wool products is a significant stride toward a more sustainable future.  The Campaign for Wool New Zealand has reached more than 2 million New Zealanders so far with its “Live Naturally, Choose Wool” campaign. CFWNZ is going all out with TV, radio, print, digital and social media to disrupt the status (plastic-by-default) quo. Hop over to their website to learn more: and find their TV ad on YouTube.

Unleash the Power of Wool

Learn more about IWTO in our new PDF, Unleashing the Power of Wool.