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Jeannette Cook

About Jeannette Cook

Jeannette Cook is the Communications Manager for the International Wool Textile Organisation. She’s passionate about sharing wool’s remarkable story: how it regulates body temperature, naturally resists odours, and works for everything from cozy sweaters to high-performance activewear, all while being renewable and biodegradable. Based in Brussels, she enjoys the challenge of coordinating communications across time zones and cultures, whether she's working with sheep farmers in Australia or fashion brands in Europe. When not immersed in wool industry trends, you might find her on a yoga mat or exploring Belgium's excellent coffee scene. Have a question about wool or the wool industry? Contact Jeannette through IWTO at iwto@iwto.org.

New Research Challenges the Sustainability Case for Polyester

A new paper finds that polyester, which accounts for 60% of global fiber production, faces none of the traceability requirements imposed on natural fibres. At the same time, its environmental impacts have been significantly underestimated. IWTO renews its call for a level playing field across all textile fibres.

By |2026-04-30T17:18:39+02:00April 30th, 2026|News, Wool Industry Blog|Comments Off on New Research Challenges the Sustainability Case for Polyester

Wool at the Milano Cortina 2026 Winter Olympics

From Norwegian heritage knitwear to Mongolian cashmere ceremonial deels, American ranch-to-ceremony traceability to Australian Merino performance base layers, wool is out in full display at the Milano Cortina 2026 Winter Games. IWTO looks at how wool and cashmere are showing up across four nations, and the supply chains behind them.

By |2026-02-22T17:50:02+01:00February 19th, 2026|News, Wool Industry Blog|Comments Off on Wool at the Milano Cortina 2026 Winter Olympics

Key Wool Takeways from the OECD Forum on Due Diligence in the Garment and Footwear Sector

IWTO attended the OECD Forum on Due Diligence in the Garment and Footwear Sector in Paris, where discussions on e-commerce pressures, fast fashion regulation, and a new recycling due diligence guide set the agenda for responsible business conduct across the textile chain.

By |2026-02-17T14:34:44+01:00February 17th, 2026|News, Wool Industry Blog|Comments Off on Key Wool Takeways from the OECD Forum on Due Diligence in the Garment and Footwear Sector

Merino Meets Denim: Reimagining a Classic

Classic denim reimagined with merino wool delivers the authentic indigo look consumers expect with added breathability, natural thermoregulation, and machine-washable convenience. This technical innovation from Suedwolle Group demonstrates wool's adaptability and opens new market opportunities.

By |2026-02-11T18:05:10+01:00February 11th, 2026|News, Wool Industry Blog|Comments Off on Merino Meets Denim: Reimagining a Classic
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