IWTO NEWS
Why PEF Needs to Rethink Land Use
The way land use is measured in the EU Product Environmental Footprint has significant implications for wool. Here we look into why the current LANCA model produces misleading results for extensive grazing systems — and what a fairer, science-based approach would include.
Top 4 Reasons Your Next Workout Needs Wool
Discover why wool is redefining activewear with breathability, odour resistance, UV protection and natural performance without microplastics.
Wool on the Reformer: Why the Original Performance Fibre is a Perfect Fit for Pilates
Most activewear looks amazing. But when you look at the label, you find that much of it is synthetic. If you're practicing for long-term well-being, what you wear on your body deserves consideration. Here's why wool belongs on the Reformer.
