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Score Natural Fibres Fairly – IWTO Responds to Green Claims Consultation

All fibres deserve a fair environmental rating. To achieve this, rating methods must resolve inherent bias against natural fibres, the International Wool Textile Organisation has told lawmakers as part of a consultation on forthcoming European legislation. What's at stake? Loss of credibility with consumers. While a harmonised approach to measuring the environmental performance of products is desirable, the system must be meaningful and accurate. Only then will it have the intended result of identifying truly sustainable products, IWTO said. IWTO responded to a consultation that was part of a wider initiative being developed by the European Commission. The initiative will lead to legislation on the environmental claims companies will be allowed to make about their products and services. Ensuring a level playing field for natural fibres The wool industry has been proactive in identifying the limitations of current environmental assessment methods. Research led by the industry led to a

By |2020-10-13T12:34:48+00:00September 23rd, 2020|Blog, News|Comments Off on Score Natural Fibres Fairly – IWTO Responds to Green Claims Consultation

Wool Face Masks In Demand

Covid-19 has made face masks 2020's most required accessory. Fashionable or not, public health officials around the world now agree: covering the nose and mouth helps reduce the spread of Covid-19. So, we need to cover up. For most of us that means a comfortable, protective covering for everyday use. Something washable and re-useable is a real win over single-use and disposable. Wool Face Masks: Natural, Breathable, Re-Useable Wool is unique among fibres in that, thanks to the structure of its fibres, it naturally wicks moisture away from the skin and allows the skin to breathe. Research has shown how superfine Merino wool operates as a dynamic buffer, regulating humidity and temperature near the skin – read more about how that works here. The result is: you feel drier and more comfortable. Many of the wool masks now on the market are using Merino wool next to the skin, or

By |2020-10-14T11:43:21+00:00August 20th, 2020|Blog, News|Comments Off on Wool Face Masks In Demand

Wool’s Role in Sustainable Fashion

Sustainable fashion has recently been thrust into the spotlight with the media reporting on sustainability across various industries. Companies are being forced to reconsider everything from raw materials to production and labour practices. The fashion industry is moving towards the reusing and recycling of fashion items as opposed to utilizing more and more resources. Mindsets are shifting towards sustainable materials and labour practices. Governments around the world are rethinking how products, including clothing, are made and disposed of. The EU, for example, has ambitious plans for collecting used textiles and ensuring that products are easier to reuse, repair and recycle. What is Sustainable Fashion? Sustainable fashion is a movement and process of fostering change to fashion products and the fashion system. There is a shift toward greater environmental integrity and social justice. Sustainable fashion involves more than tackling textiles or products solely, it involves addressing the system of fashion

By |2020-10-14T12:19:16+00:00August 6th, 2020|Blog, News|Comments Off on Wool’s Role in Sustainable Fashion

Sustainability Ratings for Apparel Must Improve

Merino wool sheep in South Africa Reviewers of a leading environmental impact tool for apparel find that its systems must improve, or it risks producing misleading results. A number of environmental impact tools have been developed in recent years.  These tools aim to measure the environmental footprint of apparel products. One such tool is the Sustainable Apparel Coalition’s Material Sustainability Index (MSI). It is one of the suite of tools in the Higg Index. Dr Stephen Wiedemann and Dr Kalinda Watson of Integrity AG & Environment (Australia) reviewed the MSI with specific reference to fabrics made from natural fibres. Where the MSI Needs to Improve In their review, Drs Wiedemann and Watson found that the Higg MSI in many places does not comply with international best practice guidelines. Because of this, the MSI does not present a reliable measure of impacts to the environment. However, the researchers concluded

By |2020-10-14T12:30:09+00:00April 2nd, 2019|Blog, News|Comments Off on Sustainability Ratings for Apparel Must Improve