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Discover how Südwolle Group’s Zen-phyr project is redefining lightweight Merino wool and inspiring innovative weaving yarns for Spring/Summer 2028.
New peer-reviewed research demonstrates that accounting for biogenic carbon shows a truer picture of wool's emission intensity. Published in Agricultural Systems and verified by TÜV SÜD, the study applies ISO standard 14067:2018 to reveal wool's true environmental impact within natural carbon cycles.
When we launched the IWTO Green Book Project, we set out to address a fundamental challenge facing the wool industry: how can we accurately communicate wool's true environmental performance when current measurement systems were designed for factories, not biological systems? As we close out 2025, we take a look at what has been achieved...
PEF still needs a fair way to compare products made from natural and synthetic fibres, says the Make The Label Count campaign
The Campaign for Wool engages with leading academic experts in a new short film, Why Wool Matters.