Ian Maclean MBE appointed Chairman of the Campaign for WoolJeannette Cook2026-10-09T13:55:04+02:00October 9th, 2026|Categories: News, Wool Industry Blog|Tags: Campaign for Wool, Ian Maclean, John Smedley., Peter Ackroyd, Wool Month|Read More
Return to Real: Woolmark’s new Merino wool campaignJeannette Cook2026-10-08T16:27:50+02:00October 7th, 2026|Categories: News, Wool Industry Blog|Tags: AWI, China, consumer demand, Merino wool, natural fibres, Tmall, wool marketing, Woolmark|Read More
Zen-phyr: Making Merino Wool Feel WeightlessIWTO2026-10-05T16:56:08+02:00October 5th, 2026|Categories: News, Wool Industry Blog|Tags: biogenic carbon, carbon accounting, carbon cycle, LCA, sustainability, Wool LCA|Read More
Canadian Wool Conversations 2026: Regenerating Canada’s Wool IndustryIWTO2026-10-01T12:41:10+02:00October 1st, 2026|Categories: News, Wool Industry Blog|Read More
Sheep on the Wildfire Front LineJeannette Cook2026-09-29T18:28:27+02:00September 29th, 2026|Categories: News, Wool Industry Blog|Tags: sheep grazing, targeted grazing, transhumance, wildfire|Read More
Textile Compass Explores the Fibre Assessment LandscapeTone Skårdal Tobiasson2026-09-23T17:45:36+02:00September 23rd, 2026|Categories: News, Wool Industry Blog|Tags: EU policy, Fibre Assessment, LCA, PEF, Textile Compass|Read More
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