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Woolmark's Return to Real campaign takes Merino wool to consumers in China and Europe during October 2026, with a renewed focus on the Woolmark as the mark of quality wool.
From Norwegian heritage knitwear to Mongolian cashmere ceremonial deels, American ranch-to-ceremony traceability to Australian Merino performance base layers, wool is out in full display at the Milano Cortina 2026 Winter Games. IWTO looks at how wool and cashmere are showing up across four nations, and the supply chains behind them.
Classic denim reimagined with merino wool delivers the authentic indigo look consumers expect with added breathability, natural thermoregulation, and machine-washable convenience. This technical innovation from Suedwolle Group demonstrates wool's adaptability and opens new market opportunities.
Environmental excellence is only part of wool's sustainability story. Social sustainability - supporting farmers, workers, and rural communities - is essential for building industry resilience and meeting evolving market expectations.
At just 30,355 square kilometres (11,720 square miles) Wikipedia, Lesotho is a giant in high-quality Merino wool production. Home to 1.37 million sheep and 45,000 people connected to the industry, the Mountain Kingdom offers unique insights into sustainable wool production where geography, cultural heritage, and modern quality standards intersect.
Solidwool is an exciting innovation in the world of sustainable wool products. Read on to find out more about this composite wool material.
Wool is a fibre with many natural benefits. One of the most relevant today is that wool does not contribute to micriplastic contribute to microplastic pollution. Read on to learn more.
The International Wool Textile Organisation has just published its 2024 edition of international wool industry statistics. Read this blog to learn some of the key takeaways.
Wool Impact NZ has launched a campaign to reposition New Zealand strong wool as a game-changer for the global architecture and design industries. Learn more here.
Legendary French sprinter Marie José Perec carried the Olympic flame in style – while wearing wool running shoes by Circle Sportswear.