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Woolmark's Return to Real campaign takes Merino wool to consumers in China and Europe during October 2026, with a renewed focus on the Woolmark as the mark of quality wool.
DNFI marks a decade of its Natural Fibres Award, celebrating innovation in natural fibres. Entries close 30 September 2026 — find out how to apply.
IWTO is proud to support the International Year of Rangelands and Pastoralists 2026, a UN initiative recognizing the vital role of rangelands in food security, biodiversity conservation, and climate action. Discover why these landscapes matter for sustainable wool production and global environmental health.
The Make the Label Count campaign continues to drive meaningful change in European textile legislation, with over 70 members representing natural fibres globally advocating for fair environmental impact assessment methodologies.
Good news for British sheep farmers! A collaborative research project called "Fabulous Fibre" aims to improve the UK wool industry's productivity, sustainability, and resilience.
An Irish grown wool project features a fresh take on St Brigid's cloak, with traditional Aran knit stitching and textural wool elements.
Innovators led the conversation at the Annual Convention of the American Sheep Industry Association, 12 January in Denver, Colorado.
In a landmark step, the importance of natural plant fibres in sustainable development has been officially recognized by the UN.
The annual Wool Round Table goes to Montreal this year! The programme features speakers from across North America, with lots of local flavour. Click above to learn more.
At a time when the increase of synthetic fibres has risen dramatically, the Discover Natural Fibers Initiative plays a key role in advancing the use of natural fibres.