Return to Real: Woolmark’s new Merino wool campaign
Woolmark's Return to Real campaign takes Merino wool to consumers in China and Europe during October 2026, with a renewed focus on the Woolmark as the mark of quality wool.
Woolmark's Return to Real campaign takes Merino wool to consumers in China and Europe during October 2026, with a renewed focus on the Woolmark as the mark of quality wool.
Cotton Australia and the Woolmark Company co-hosted the inaugural Australian Natural Fibres Forum, uniting growers, researchers and global brands around a shared natural fibres agenda.
Sportscraft and Woolmark have been working together for 60 years. Read on to see how they plan to celebrate this incredible landmark.
Barker Textiles is a company that is committed to producing home textiles from responsibly sourced natural fibres. Read more about the company and its work here.
The International Woolmark Prizes are awarded every year to celebrate outstanding fashion talents from around the globe, who showcase the beauty of Australian Merino wool. Here, the International Wool Textile Organisation introduces the 2022 winners of this prestigious fashion award. International Woolmark Prize Winners 2022 The three winners of this year’s International Woolmark Prize Winners represent three different wool-producing countries. Saul Nash is a London-based designer who took home the International Woolmark Prize this year. The Karl Lagerfeld Award for Innovation went to South African design house MMUSOMAXWELL, and the Supply Chain Award went to Knitwear Lab, a Dutch knowledge and research hub for innovative, design-driven knitwear solutions. Read Next: Natural Fibres Meet at Heimtextil Saul Nash – International Woolmark Prize Saul Nash is a luxury menswear brand that specialises in contemporary sportswear and technical garments cut. Inspired by Saul’s background as a dancer and choreographer, the label
Wool is a sustainable fibre with numerous environmental benefits. With a new free course from the Woolmark Learning Centre, you’ll learn just how good wool is.