Celebrating Wool Outdoors
Wool celebrated the outdoors at Europe's largest outdoor trade fair, Outdoor by ISPO, sponsored by European Outdoor Group.
An Inside Look at Mongolia’s Mission to Sustainable Fashion
Mongolia has long been famous for the beautiful cashmere fibre it produces. Now it is making a name for itself in the world of fashion for an entirely different reason...
Whitepaper Details Problems with PEF
PEF still needs a fair way to compare products made from natural and synthetic fibres, says the Make The Label Count campaign
Why Wool Matters
The Campaign for Wool engages with leading academic experts in a new short film, Why Wool Matters.
The Great Green Washing Machine, Part 2
A new white paper looks at some of the major concerns with sustainability assessments that are currently used for fashion, and proposes solutions.
Countering Greenwash in the Textile Sector
MEP Carlo Calenda and 29 colleagues delivered a letter to EC leaders, asking them to carefully consider upcoming textile legislation.
Natural Fibres Call for Credibility in Textile Labelling
Sustainability labels must be accurate and complete if they are to drive green goals. But problems with how sustainability is measured risk a loss of credibility.
Let’s Talk Wool
Let's Talk Wool The 90th IWTO Congress celebrated the creation of the first global wool trading standards, drafted 90 years ago. Soon, the textile trade will be tied to sustainability. Here’s how wool is leading the conversation. One of the effects of the ongoing pandemic is that people care more about the clothes they buy and how they are made. They want to buy less and wear what they have for longer. As consumers begin to turn over clothing labels and ask pertinent questions about the origins of their purchases, makers and sellers have a duty to provide transparent and truthful answers. The global wool pipeline is responding to this call. Over the course of the IWTO Congress, held 17-21 May, speakers from the wool textile pipeline spoke to solutions being developed and, in many cases, already offered by the industry. Towards Carbon Zero 2020 brought twenty years of
Why Sustainability Is Everything, and How Wool Delivers
One of the effects of the ongoing pandemic is that people care more about the clothes they buy and how they are made. They want to buy less and wear what they have for longer. How sustainability became “everything”, and how wool delivers to that requirement, will be the subject of the upcoming Retail Forum (20 May), part of our week-long annual Congress. Traceability, ratings and retail 2020 brought twenty years of change in a single year, says Simon Cotton, Chief Executive of Johnstons of Elgin, specialists in cashmere and fine wool since 1797. Amid changes to the market and the places where retail sales occur, Cotton flags up 2020 as the year of sustainability. This should be good news for a natural fibre, right? Not quite: despite being natural, renewable, and biodegradable, wool must work much harder to present its sustainability credentials, because the way textile apparel ratings
Campaign for Wool at the 90th IWTO Congress
Title: A Decade of Wool: Celebrating Progress on Both Sides of the Atlantic In 2020, the Campaign for Wool marked a decade of promoting the wonders of wool, sparking enthusiasm and innovative initiatives in the UK. Simultaneously, across the Atlantic, the Campaign for Wool in Canada, in collaboration with the Canadian Wool Council, embarked on audacious steps to reshape the Canadian wool landscape. The International Wool Textile Organisation (IWTO) is excited to welcome two distinguished speakers to our upcoming event: Peter Ackroyd from the Campaign for Wool and Matthew J. Rowe from Campaign for Wool Canada. Their insights promise to be invaluable as we explore the world of wool and its promising future IWTO Congress. A Fresh Look for Canadian Wool The Campaign for Wool Canada, inaugurated in 2014 in Nova Scotia by HRH The Prince of Wales, has generated millions of media impressions in its mission to educate