Covid-19 transformed Europe's trade shows. After an upbeat start in January, by mid-year they were either fully digital or hybrid. Here, fabric & yarns expert Janet Prescott shares her insights into the wool trade in this most unexpected of years. A Digital Transformation for European Trade From Pitti Connect to Première Vision, Milano Unica and Filo, efforts to stage exhibitions during the pandemic, whether completely digital or hybrid, forced full-speed acceleration of e-commerce. Sometimes barely profitable due to reduced footfall, they worked. Online visits to virtual showrooms led to contacts and real sampling enlivened by new designs. Growing usage of social media for information and contact down the supply-chain proved game-changing. Wool made its presence felt throughout as a sustainable and technical fibre. The Woolmark Company, participating at Pitti Uomo, joined the first video of Pitti Connect Conversation in its capacity as technical partner to ultrachic Luna Rossa yachting.
Whether you are partial to wearing woollen clothing or you can’t get enough of the luxurious feel of bedding made of wool, it can be good to learn how to care for this soft and sustainable material. When it comes to caring for wool, many people do not know the best practices for keeping it in good condition and for ensuring its longevity. Fortunately, caring for wool is relatively simple once you know what to do and what not to do. How to Increase the Lifespan of Wool Whether you’ve got a knitted wool sweater, a wool coat or a pair of woven trousers, by following these 5 tips for wool care, you will ensure your woollen items look better and last longer. The most important thing to remember is that wool naturally resists odours and stains, and that the wool fibre is resilient: it will hold its shape