Score Natural Fibres Fairly – IWTO Responds to Green Claims Consultation

All fibres deserve a fair environmental rating. To achieve this, rating methods must resolve inherent bias against natural fibres, the International Wool Textile Organisation has told lawmakers as part of a consultation on forthcoming European legislation. What's at stake? Loss of credibility with consumers. While a harmonised approach to measuring the environmental performance of products is desirable, the system must be meaningful and accurate. Only then will it have the intended result of identifying truly sustainable products, IWTO said. IWTO responded to a consultation that was part of a wider initiative being developed by the European Commission. The initiative will lead to legislation on the environmental claims companies will be allowed to make about their products and services. Ensuring a level playing field for natural fibres The wool industry has been proactive in identifying the limitations of current environmental assessment methods. Research led by the industry led to a