The Campaign for Wool celebrated its 10-year anniversary in 2020 with a host of initiatives across the UK. At the same time, the Campaign for Wool in Canada, along with its parent body the Canadian Wool Council, took some bold steps toward transforming the Canadian wool landscape. The International Wool Textile Organisation is pleased to welcome both Peter Ackroyd of the Campaign for Wool and Matthew J. Rowe of the Campaign for Wool Canada as speakers for its upcoming IWTO Congress. A Fresh Look for Canadian Wool The Campaign for Wool Canada, inaugurated in 2014 in Nova Scotia by HRH The Prince of Wales, has generated millions of media impressions in its mission to educate Canadian consumers on the benefits of wool. Yet a lack of connection across its domestic supply chain called out for a re-think. The result: in October 2020, Campaign for Wool Canada launched a series
Adapting with style to pandemic restrictions, Pitti Immagine offered its leading trade fairs as the fully digital Pitti Connect for nearly four months. Encompassing menswear for Autumn-Winter 2021/22 and fabrics and yarns for Spring-Summer 2022, social media powered the platform with images that reached customer and end-user alike. Animal fibres and leathers dominated many collections, as did firmly-rooted messages of sustainability. The emphasis has shifted from merely stating claims to proving them, and it was rare to find a collection which did not mention verifiable standards and certification, as well as giving fuller descriptions of the journey of their products in as much detail as possible. Looking ahead: Wool trends from Pitti Connect By Janet Prescott Menswear Autumn-Winter 2021/22 There was still a lot of dependence on dark, urban wear, military olive greens, black, and anthracite, still edgy and trendy in city wear. Dramatic oversize black and white checks
New Zealand has led the way in terms of making environmentally-oriented consumer decisions.
As companies and consumers worldwide strive to become healthier and more sustainable, research shows that the humble wool fibre has a clear role to play. Just how that can happen will be the focus of two separate sessions at the upcoming IWTO Congress. Wool for Planet Traceability. Transparency. Regenerative farming and carbon sequestration. The contemporary woolgrower is very much at the forefront of the leading challenges of the day and has a pivotal place in the transition from the linear to the circular economy. The cultivation of land remains of vital importance to us all and is fundamental to the continued health of the planet. The annual Congress of the International Wool Textile Organisation (IWTO) gives wool sustainability centre stage on Tuesday, 18 May with a panel of experts from farm to fashion: Dave Maslen, The New Zealand Merino Company In 2007, NZM created the ZQ on-farm standard to
Let's Talk Wool The annual Congress of the International Wool Textile Organisation (IWTO) is a highlight of the global wool textile industry calendar. Undeterred by Covid restrictions, for 2021 IWTO hosts a fully digital series of presentations, panel discussions and chat rooms, held over the course of five days in order to span the world’s time zones. From what’s driving wool sustainability to the latest market statistics, the programme features the leading topics of the day, with insights and analysis from industry professionals and experts. The World’s Premium Sustainable Fibre The Congress kicks off on Monday, 17 May with two very special speakers presenting on two key visions for wool. First, Scott Williams, who facilitated the Woolgrower Consultation Group for the Wool 2030 Strategy that was published in Australia this past December, will present on the content and implementation of this new 10-year plan to position Australian wool as