Campaign for Wool at the 90th IWTO Congress
Title: A Decade of Wool: Celebrating Progress on Both Sides of the Atlantic In 2020, the Campaign for Wool marked a decade of promoting the wonders of wool, sparking enthusiasm and innovative initiatives in the UK. Simultaneously, across the Atlantic, the Campaign for Wool in Canada, in collaboration with the Canadian Wool Council, embarked on audacious steps to reshape the Canadian wool landscape. The International Wool Textile Organisation (IWTO) is excited to welcome two distinguished speakers to our upcoming event: Peter Ackroyd from the Campaign for Wool and Matthew J. Rowe from Campaign for Wool Canada. Their insights promise to be invaluable as we explore the world of wool and its promising future IWTO Congress. A Fresh Look for Canadian Wool The Campaign for Wool Canada, inaugurated in 2014 in Nova Scotia by HRH The Prince of Wales, has generated millions of media impressions in its mission to educate