Monthly Archives: April 2021

Title: A Decade of Wool: Celebrating Progress on Both Sides of the Atlantic In 2020, the Campaign for Wool marked a decade of promoting the wonders of wool, sparking enthusiasm and innovative initiatives in the UK. Simultaneously, across the Atlantic, the Campaign for Wool in Canada, in collaboration with the Canadian Wool Council, embarked on audacious steps to reshape the Canadian wool landscape. The International Wool Textile Organisation (IWTO) is excited to welcome two distinguished speakers to our upcoming event: Peter Ackroyd from the Campaign for Wool and Matthew J. Rowe from Campaign for Wool Canada. Their insights promise to be invaluable as we explore the world of wool and its promising future IWTO Congress. A Fresh Look for Canadian Wool The Campaign for Wool Canada, inaugurated in 2014 in Nova Scotia by HRH The Prince of Wales, has generated millions of media impressions in its mission to educate

As companies and consumers worldwide strive to become healthier and more sustainable, research shows that the humble wool fibre has a clear role to play. Just how that can happen will be the focus of two separate sessions at the upcoming IWTO Congress. Wool for Planet Traceability. Transparency. Regenerative farming and carbon sequestration. The contemporary woolgrower is very much at the forefront of the leading challenges of the day and has a pivotal place in the transition from the linear to the circular economy. The cultivation of land remains of vital importance to us all and is fundamental to the continued health of the planet. The annual Congress of the International Wool Textile Organisation (IWTO) gives wool sustainability centre stage on Tuesday, 18 May with a panel of experts from farm to fashion: Dave Maslen, The New Zealand Merino Company In 2007, NZM created the ZQ on-farm standard to

Let's Talk Wool The annual Congress of the International Wool Textile Organisation (IWTO) is a highlight of the global wool textile industry calendar. Undeterred by Covid restrictions, for 2021 IWTO hosts a fully digital series of presentations, panel discussions and chat rooms, held over the course of five days in order to span the world’s time zones. From what’s driving wool sustainability to the latest market statistics, the programme features the leading topics of the day, with insights and analysis from industry professionals and experts. The World’s Premium Sustainable Fibre The Congress kicks off on Monday, 17 May with two very special speakers presenting on two key visions for wool. First, Scott Williams, who facilitated the Woolgrower Consultation Group for the Wool 2030 Strategy that was published in Australia this past December, will present on the content and implementation of this new 10-year plan to position Australian wool as