From Norwegian heritage knitwear to Mongolian cashmere ceremonial deels, American ranch-to-ceremony traceability to Australian Merino performance base layers, wool is out in full display at the Milano Cortina 2026 Winter Games. IWTO looks at how wool and cashmere are showing up across four nations, and the supply chains behind them.
IWTO attended the OECD Forum on Due Diligence in the Garment and Footwear Sector in Paris, where discussions on e-commerce pressures, fast fashion regulation, and a new recycling due diligence guide set the agenda for responsible business conduct across the textile chain.
After wool leaves the farm, it undergoes a testing procedure to ascertain its quality. Buyers and sellers throughout the wool supply chain need a reliable certification standard to inform their purchases and processes. Read on to learn how we do it.
Wool goes through a process before arriving in the retail sector. Learn about the fascinating journey a single wool bale takes from farm to final product.
Since we spend 90% of our time indoors, the least we can do is ensure clean air in our homes and workplaces. Learn how wool air filtration makes this possible.
Classic denim reimagined with merino wool delivers the authentic indigo look consumers expect with added breathability, natural thermoregulation, and machine-washable convenience. This technical innovation from Suedwolle Group demonstrates wool's adaptability and opens new market opportunities.
Research commissioned by British Wool and IWTO shows wool duvets outperform synthetic and down alternatives in thermal insulation and moisture transmission, the two factors most critical to sleep comfort.
Premium menswear collections for autumn/winter 2026/27 showcased at Pitti Immagine Uomo in Florence demonstrated a strong return to natural fibres, with wool featuring prominently across the show. According to industry sources, wool was “absolutely everywhere”, from ultra-fine next-to-skin layers to strong wool overcoatings.
Discover the remarkable science behind wool's legendary durability. From its unique alpha-helix molecular structure that acts like a microscopic spring, to its protective cuticle scales and chemical cross-links, wool's ability to withstand 20,000 bends and return to shape after stretching makes it nature's most resilient performance fibre.