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IWTO participated in a high-level Sustainable Livestock Intergroup event at the European Parliament, where scientists, farmers and policymakers examined why current EU Environmental Footprint methodology disadvantages natural fibres — and what needs to change.
The way land use is measured in the EU Product Environmental Footprint has significant implications for wool. Here we look into why the current LANCA model produces misleading results for extensive grazing systems — and what a fairer, science-based approach would include.
Discover why wool is redefining activewear with breathability, odour resistance, UV protection and natural performance without microplastics.
Most activewear looks amazing. But when you look at the label, you find that much of it is synthetic. If you're practicing for long-term well-being, what you wear on your body deserves consideration. Here's why wool belongs on the Reformer.