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Health for Planet and for People at the 90th IWTO Congress

As companies and consumers worldwide strive to become healthier and more sustainable, research shows that the humble wool fibre has a clear role to play. Just how that can happen will be the focus of two separate sessions at the upcoming IWTO Congress. Wool for Planet Traceability. Transparency. Regenerative farming and carbon sequestration. The contemporary woolgrower is very much at the forefront of the leading challenges of the day and has a pivotal place in the transition from the linear to the circular economy. The cultivation of land remains of vital importance to us all and is fundamental to the continued health of the planet. The annual Congress of the International Wool Textile Organisation (IWTO) gives wool sustainability centre stage on Tuesday, 18 May with a panel of experts from farm to fashion: Dave Maslen, The New Zealand Merino Company In 2007, NZM created the ZQ on-farm standard to

By |2021-04-16T15:32:56+00:00April 16th, 2021|Blog, News|Comments Off on Health for Planet and for People at the 90th IWTO Congress

2030 Strategy and Generation Z Headline the IWTO Congress

Let's Talk Wool The annual Congress of the International Wool Textile Organisation (IWTO) is a highlight of the global wool textile industry calendar. Undeterred by Covid restrictions, for 2021 IWTO hosts a fully digital series of presentations, panel discussions and chat rooms, held over the course of five days in order to span the world’s time zones. From what’s driving wool sustainability to the latest market statistics, the programme features the leading topics of the day, with insights and analysis from industry professionals and experts. The World’s Premium Sustainable Fibre The Congress kicks off on Monday, 17 May with two very special speakers presenting on two key visions for wool. First, Scott Williams, who facilitated the Woolgrower Consultation Group for the Wool 2030 Strategy that was published in Australia this past December, will present on the content and implementation of this new 10-year plan to position Australian wool as

By |2021-04-08T15:44:57+00:00April 8th, 2021|Blog, News|Comments Off on 2030 Strategy and Generation Z Headline the IWTO Congress

Natural Fibres are Natural Partners for Responsible Fibre Consumption

Natural fibres such as cotton and wool offer many solutions to the world’s current environmental challenges, but risk being misrepresented by sustainability ratings, the International Wool Textile Organisation (IWTO) told the representatives of the cotton industry at last week’s Bremen Cotton Conference. More than 450 participants from 32 countries attended the conference, which brings together cotton and other textile specialists from around the world. As part of the popular panel for Responsible Fibre Production, chaired by Cotton Incorporated Senior Vice President Mark Messura, IWTO Secretary General Dalena White cautioned attendees that, under current ratings systems, products made from wool and cotton are at significant risk of being rated poorly compared to synthetics. The result of a rating scheme that doesn’t reward the attributes of natural raw materials and doesn’t penalise key environmental impacts of fossil fuel-based raw materials will be falling demand for wool and cotton as brand purchasing

By |2021-03-26T13:15:26+00:00March 25th, 2021|Blog, News|Comments Off on Natural Fibres are Natural Partners for Responsible Fibre Consumption

Wool and Yoga

Yoga is proven to offer individuals a variety of physical and mental benefits. Simultaneously, wool is known to provide several environmental and health benefits.

By |2021-03-29T17:45:00+00:00March 25th, 2021|Blog, News|Comments Off on Wool and Yoga

America’s Cup: Why Wool Gear Is The Ideal Partner

Member of the Luna Rossa Prada Pirelli sailing team-Image credit: The Woolmark Company There are so many reasons why choosing wool is a great idea for your outdoor and sports gear. A natural option for both sustainability and performance, wool is fast becoming the future for technical clothing. The Woolmark Company’s partnership with the Luna Rossa Prada Pirelli sailing team shows just how well this remarkable fibre can adapt to a diverse range of material, and human, challenges. Wool for Technical Clothing When it comes to wool, Mother Nature has done a great job of making a fibre that delivers under pressure. The Woolmark Company now takes wool to the next level by providing technical clothing for the Luna Rossa Prada Pirelli sailing team. At a time when other teams are wearing synthetic fibres and trying to get the same properties, members of the Luna Rossa Prada

By |2021-02-12T20:03:33+00:00February 2nd, 2021|Blog, News|Comments Off on America’s Cup: Why Wool Gear Is The Ideal Partner

The Use of Wool Insulating Packing Material for Pharmaceuticals

Credit: WoolCool Due to the nature of pharmaceutical products, shipments need to be packed securely and at the optimum temperature for safe delivery. This means that any packaging material needs to be a dependable insulator. We’ve all learned how one of the vaccines against Covid-19 needs to be stored at -70/-80 degrees Celsius. Even for the ones that require more moderate refrigeration, packaging material will be crucial in Covid-19 vaccine roll-out. Wool is becoming a more popular choice for packaging material due to its wealth of environmental benefits. IWTO explores why wool is fundamental for sustainable packaging material. Why Insulating Wool is the Ideal Choice for Pharmaceutical Packaging Below are some of the reasons why wool is the perfect packing material for medical shipments. To explore further the benefits of wool, you can visit the IWTO blog page. Wool Has the Ability for High Performance Temperature Control

By |2020-12-11T14:25:09+00:00December 1st, 2020|Blog, News|Comments Off on The Use of Wool Insulating Packing Material for Pharmaceuticals

Covid Transforms Europe’s Trade Shows

Covid-19 transformed Europe's trade shows. After an upbeat start in January, by mid-year they were either fully digital or hybrid. Here, fabric & yarns expert Janet Prescott shares her insights into the wool trade in this most unexpected of years. A Digital Transformation for European Trade From Pitti Connect to Première Vision, Milano Unica and Filo, efforts to stage exhibitions during the pandemic, whether completely digital or hybrid, forced full-speed acceleration of e-commerce. Sometimes barely profitable due to reduced footfall, they worked. Online visits to virtual showrooms led to contacts and real sampling enlivened by new designs. Growing usage of social media for information and contact down the supply-chain proved game-changing. Wool made its presence felt throughout as a sustainable and technical fibre. The Woolmark Company, participating at Pitti Uomo, joined the first video of Pitti Connect Conversation in its capacity as technical partner to ultrachic Luna Rossa yachting.

By |2020-12-08T13:35:33+00:00November 12th, 2020|Blog, News|Comments Off on Covid Transforms Europe’s Trade Shows

Increase the Life of Your Wool Textiles: 5 Ways to Care for Wool

Whether you are partial to wearing woollen clothing or you can’t get enough of the luxurious feel of bedding made of wool, it can be good to learn how to care for this soft and sustainable material. When it comes to caring for wool, many people do not know the best practices for keeping it in good condition and for ensuring its longevity. Fortunately, caring for wool is relatively simple once you know what to do and what not to do. How to Increase the Lifespan of Wool Whether you’ve got a knitted wool sweater, a wool coat or a pair of woven trousers, by following these 5 tips for wool care, you will ensure your woollen items look better and last longer. The most important thing to remember is that wool naturally resists odours and stains, and that the wool fibre is resilient: it will hold its shape

By |2020-11-24T16:04:04+00:00November 9th, 2020|Blog, News|Comments Off on Increase the Life of Your Wool Textiles: 5 Ways to Care for Wool
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