Wool And UV: How Wool Provides Protection Against Sunlight
Exposure to sunlight is an important requirement for human health...
Wool and Soil: How Wool Gives Back to The Environment
One of the many advantages of wool is its biodegradability. A completely organic material, it easily...
Wool News from the European Fairs: Yarns & Fabrics 2022-2023
With Pitti Uomo, Pitti Filati and Milano Unica, Europe opened its doors and e-platforms to 2022 & 2023. Wool shoes, athletic gear and sportswear are transforming expectations among younger customers, while WFM is leaving its legacy, in knits. Janet Prescott reports from Pitti Uomo, Pitti Filati and Milano Unica Pitti Uomo Wool played a big part in summer menswear presentations for 2022. Classy menswear companies mixed plant fibre for jackets and shirts and also reaffirmed the role of wool, like Nuage wool (14.5m) in colours inspired by the north African desert, at the Caruso collection for SS 2022. In many cases, suits and jackets in summer wool were out of the box, imaginative and different; for example, bright red at Pitti Uomo Guest Designer Thebe Magugu. He created a Wild West look worn with large Stetson hats the jackets in jaunty checks like black and light blue. Suits with a
The Next Generation in the Wool Industry
The wool industry is seeking to build a new generation of leaders to carry it into the future. The International Wool Textile Organisation (IWTO) has been running a successful Young Professionals programme since 2012. The programme offers mentorship and networking opportunities to people under the age of 35. Each young professional is matched with a senior member of the industry so that they can gain valuable insights and experience to help them grow as industry leaders. Attracting Young Professional to The Wool Industry The IWTO Congress 2021 was held from 17 to 21 May, and a number of previous Young Professionals spoke about their experience of the program and how it has prepared them for a career in the industry. Christa Rochford, Wool Marketing Program Manager for the American Wool Council, said that she entered the industry seven years ago after stumbling across it. “It is a wonderful industry once
World Ocean Day: The Impact of Wool
Following World Ocean Day, which was celebrated on 8 June 2021, The International Wool Textile Organisation (IWTO) look at this year’s theme and share some interesting information on wool’s impact on our oceans. World Ocean Day is a global initiative to celebrate and create awareness of our shared oceans, with their rich biodiversity, and vital importance to all life on the planet. Every June, the day’s organisers invite individuals and organisations to engage in this global celebration and extend it all year round. IWTO, together with our partners and members, is an enthusiastic supporter of this initiative. It is fully in alignment with our ethos of sustainable business. Choosing wool over other alternatives in the manufacture of clothing and furniture has a surprising impact on the environment, including the oceans. Read Next: NBA All-Star, Ben Simmons releases merchandise in collaboration with The Woolmark Company A Commitment to Protect 30%
Looking Ahead: Wool Trends from Pitti Uomo & Pitti Filati
Adapting with style to pandemic restrictions, Pitti Immagine offered its leading trade fairs as the fully digital Pitti Connect for nearly four months. Encompassing menswear for Autumn-Winter 2021/22 and fabrics and yarns for Spring-Summer 2022, social media powered the platform with images that reached customer and end-user alike. Animal fibres and leathers dominated many collections, as did firmly-rooted messages of sustainability. The emphasis has shifted from merely stating claims to proving them, and it was rare to find a collection which did not mention verifiable standards and certification, as well as giving fuller descriptions of the journey of their products in as much detail as possible. Looking ahead: Wool trends from Pitti Connect By Janet Prescott Menswear Autumn-Winter 2021/22 There was still a lot of dependence on dark, urban wear, military olive greens, black, and anthracite, still edgy and trendy in city wear. Dramatic oversize black and white checks
5 Wool Takeaways from the Digital Trade Fairs
Milano Unica, digitised as e-MilanoUnica Connect, gathered some of the biggest names of Italy and Europe and beyond on its digital platforms with 225 companies altogether. These included the Japan and Korea Observatories. Idea Biella, the specialist suitings area, could be said to represent the most upmarket collections of menswear fabrics, with particularly strong collections from Italy and the UK. Meanwhile, summer wool made its presence felt at Premiere Vision. PV’s customary analysis and trend information made much of eco attitudes, including natural plant or wool based materials. As with MU, the quest for less harmful finishing and enhancements was also notable. Digital shows keep the ball rolling towards wool By Janet Prescott Covid once again kept trade fairs in the realm of the digital. Below are our top five takeaways from Milano Unica and Premiere Vision. 1. The demise of the suit is greatly exaggerated As far as wool
The Amazing Benefits of Sleeping in Wool
Do you dream of sleeping in a safe, comfortable environment, naturally resting better and longer?
Lightweight Wool and Why We Can Wear It in Summer
The benefits of wool are numerous, from its natural
5 Ways Wool Contributes to Wellness
Wool is 100% natural, sustainable and long-lasting, but did you know that it is also good for your health? From the ability to help underweight newborn babies thrive, to regulating your temperature and improving your quality of sleep. Keep reading to discover the top five health benefits of wool. What Are The Health Benefits Of Wool? Whether you suffer from insomnia, struggle with allergies, or have sensitive skin, wool can help to improve your overall wellness, both physically and mentally. Check out the top five health benefits of wool below. 1. Wool is Beneficial to Babies As any new parent will know, babies need to be kept warm, especially when they are outside during the colder months. Wool has the natural ability to keep babies both warm and comfortable. Furthermore, studies show that underweight newborns who sleep on wool put on more weight than those who sleep on cotton.