Cotton Australia and the Woolmark Company co-hosted the inaugural Australian Natural Fibres Forum, uniting growers, researchers and global brands around a shared natural fibres agenda.
Alginate fibre, produced from brown seaweed, is emerging as a complementary partner to Merino wool. We look at the science behind the blend: its production process, performance properties, and potential applications across textiles.
What happens to wool at the end of its useful life? Ken Nagao, a Japanese wool merchant with nearly 50 years in the trade, designed an experiment to find out — and the results speak for themselves.
Joining 8,000+ attendees at FTS 2026, IWTO moderated a dedicated panel discussion on wool's growing role in the functional textiles sector, exploring supply chain traceability and how wool's performance properties make it a natural for activewear and athleisure.
IWTO fully supports Copa-Cogeca's call for the EU to reclassify raw wool and remove the regulatory barriers preventing European farmers from bringing a valuable, globally traded commodity to market. Here's why the current situation needs to change.
From Norwegian heritage knitwear to Mongolian cashmere ceremonial deels, American ranch-to-ceremony traceability to Australian Merino performance base layers, wool is out in full display at the Milano Cortina 2026 Winter Games. IWTO looks at how wool and cashmere are showing up across four nations, and the supply chains behind them.
IWTO attended the OECD Forum on Due Diligence in the Garment and Footwear Sector in Paris, where discussions on e-commerce pressures, fast fashion regulation, and a new recycling due diligence guide set the agenda for responsible business conduct across the textile chain.
Classic denim reimagined with merino wool delivers the authentic indigo look consumers expect with added breathability, natural thermoregulation, and machine-washable convenience. This technical innovation from Suedwolle Group demonstrates wool's adaptability and opens new market opportunities.
Research commissioned by British Wool and IWTO shows wool duvets outperform synthetic and down alternatives in thermal insulation and moisture transmission, the two factors most critical to sleep comfort.
From NASA's International Space Station to skincare, discover five unexpected places where wool's unique properties are making a difference in 2026.