Jeannette Cook

About Jeannette Cook

Jeannette Cook is the Communications Manager for the International Wool Textile Organisation. She’s passionate about sharing wool’s remarkable story: how it regulates body temperature, naturally resists odours, and works for everything from cozy sweaters to high-performance activewear, all while being renewable and biodegradable. Based in Brussels, she enjoys the challenge of coordinating communications across time zones and cultures, whether she's working with sheep farmers in Australia or fashion brands in Europe. When not immersed in wool industry trends, you might find her on a yoga mat or exploring Belgium's excellent coffee scene. Have a question about wool or the wool industry? Contact Jeannette through IWTO at iwto@iwto.org.

From Classrooms to Boardrooms: Campaign for Wool NZ’s 2024 Achievements

Campaign for Wool New Zealand's 2024 Annual Report highlights significant achievements in education, promotion, and advocacy, with expanded school outreach, new education initiatives across all age groups, and strategic industry collaborations to revitalize the New Zealand strong wool sector.

By |2025-04-14T16:51:42+02:00April 14th, 2025|News, Wool Industry Blog|Comments Off on From Classrooms to Boardrooms: Campaign for Wool NZ’s 2024 Achievements

Wool & Zero Waste Day

On March 30th, we join the global community in celebrating the International Day of Zero Waste. Discover the lasting power of wool and how you can contribute to a more sustainable fashion industry.

By |2026-01-05T08:28:26+01:00March 7th, 2025|News, Wool Industry Blog|Comments Off on Wool & Zero Waste Day

Report: A Deep Dive into Turkey

Get to know this global wool powerhouse and prime sourcing destination in our new report from the Market Intelligence Committee. Turkey, a country steeped in history and culture, is a significant player in the global wool industry. Read on to learn more.

By |2026-07-27T20:43:19+02:00December 12th, 2024|News, Wool Industry Blog|Comments Off on Report: A Deep Dive into Turkey

A Call for Better Product Lifetime Measurement in PEF

Leading organizations within the EU's Technical Secretariat of the Product Environmental Footprint Category Rules (PEFCR) for Apparel & Footwear have today raised concerns about the current method for calculating a product's "Duration of Service," a critical factor in determining environmental footprint. Read more...

By |2024-10-14T23:43:31+02:00October 14th, 2024|News, Wool Industry Blog|Comments Off on A Call for Better Product Lifetime Measurement in PEF
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