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IWTO members in North America are launching new e-commerce platforms to connect consumers with quality wool products. Campaign for Wool Canada debuts a directory of Canadian wool brands, while the American Wool Council celebrates its 10th annual Holiday Gift Guide with a multi-channel "Made to Be Meaningful" campaign.
The IWTO Wool Round Table welcomes keynote speaker Jobair Jaber, founder of Milo & Dexter, based in the heart of Montreal's garment district.
Canada is set to host the IWTO’s Wool Round Table 2023, so it is fitting that attendees get to know a little about the host nation’s sheep and wool industries.
In celebration of Wool Month 2022, The Campaign for Wool Canada released four short films telling inspiring stories about Canadian wool and its producers.