IWTO members in North America are launching new e-commerce platforms to connect consumers with quality wool products. Campaign for Wool Canada debuts a directory of Canadian wool brands, while the American Wool Council celebrates its 10th annual Holiday Gift Guide with a multi-channel "Made to Be Meaningful" campaign.
IWTO is proud to support the International Year of Rangelands and Pastoralists 2026, a UN initiative recognizing the vital role of rangelands in food security, biodiversity conservation, and climate action. Discover why these landscapes matter for sustainable wool production and global environmental health.
At just 30,355 square kilometres (11,720 square miles) Wikipedia, Lesotho is a giant in high-quality Merino wool production. Home to 1.37 million sheep and 45,000 people connected to the industry, the Mountain Kingdom offers unique insights into sustainable wool production where geography, cultural heritage, and modern quality standards intersect.
Explore American Wool’s Reimagine Wool Digital Poster Contest and submit fresh ideas for underutilized wool for a chance to win $1,000 and industry recognition.
A new IWTO European Wool Task Team brings together organisations across Europe to strengthen wool production, collection, and trade. With a focus on practical solutions and innovative infrastructure, the team is opening new pathways for European wool to reach diverse markets.
IWTO has joined a global coalition of agricultural organisations from 14 countries calling on the UNFCCC to adopt a 'split gas' approach to climate reporting. This science-based method would more accurately reflect agriculture's contribution to climate change by separately reporting long-lived and short-lived greenhouse gases.
The AWEX Eastern Market Indicator (EMI) is the global benchmark for wool pricing. This weekly composite indicator tracks Australia's entire wool market and serves as essential intelligence for understanding supply, demand, and price trends affecting the international wool industry.
Meet the newest IWTO wokring group, dedicated to wool growers. With the Grower Working Group, IWTO has a formal platform to address global production challenges including biosecurity, profitability, and sustainable practices.
The International Wool Textile Organisation is delighted to welcome HUGO BOSS as a member, as we continue to strengthen a sustainable future for wool.
The Make the Label Count campaign continues to drive meaningful change in European textile legislation, with over 70 members representing natural fibres globally advocating for fair environmental impact assessment methodologies.