Discover the remarkable science behind wool's legendary durability. From its unique alpha-helix molecular structure that acts like a microscopic spring, to its protective cuticle scales and chemical cross-links, wool's ability to withstand 20,000 bends and return to shape after stretching makes it nature's most resilient performance fibre.
From NASA's International Space Station to skincare, discover five unexpected places where wool's unique properties are making a difference in 2026.
WTO welcomes ZDHC Foundation as a new member. Learn how ZDHC's Roadmap to Zero Programme and sustainable chemical management expertise strengthen the wool industry's commitment to environmental protection and safer textile production.
New peer-reviewed research demonstrates that accounting for biogenic carbon shows a truer picture of wool's emission intensity. Published in Agricultural Systems and verified by TÜV SÜD, the study applies ISO standard 14067:2018 to reveal wool's true environmental impact within natural carbon cycles.
When we launched the IWTO Green Book Project, we set out to address a fundamental challenge facing the wool industry: how can we accurately communicate wool's true environmental performance when current measurement systems were designed for factories, not biological systems? As we close out 2025, we take a look at what has been achieved...
Discover the remarkable story of wool sheep (Ovis aries aries), from ancient Mesopotamia to today's global industry. In this post we explore the major breeds, their diverse applications, and the ancient partnership between sheep and humans that sustains over 1 billion livelihoods worldwide.
IWTO members in North America are launching new e-commerce platforms to connect consumers with quality wool products. Campaign for Wool Canada debuts a directory of Canadian wool brands, while the American Wool Council celebrates its 10th annual Holiday Gift Guide with a multi-channel "Made to Be Meaningful" campaign.
IWTO is proud to support the International Year of Rangelands and Pastoralists 2026, a UN initiative recognizing the vital role of rangelands in food security, biodiversity conservation, and climate action. Discover why these landscapes matter for sustainable wool production and global environmental health.
Environmental excellence is only part of wool's sustainability story. Social sustainability - supporting farmers, workers, and rural communities - is essential for building industry resilience and meeting evolving market expectations.
IWTO is proud to welcome new member Sura & Co., a certifications consultancy with expertise in animal welfare and traceability.