The three summer textile trade fairs provided some food for thought for the industry as a whole and for the wool sector in particular. Read this blog for the key takeaways.
With Pitti Uomo, Pitti Filati and Milano Unica, Europe opened its doors and e-platforms to 2022 & 2023. Wool shoes, athletic gear and sportswear are transforming expectations among younger customers, while WFM is leaving its legacy, in knits. Janet Prescott reports from Pitti Uomo, Pitti Filati and Milano Unica Pitti Uomo Wool played a big part in summer menswear presentations for 2022. Classy menswear companies mixed plant fibre for jackets and shirts and also reaffirmed the role of wool, like Nuage wool (14.5m) in colours inspired by the north African desert, at the Caruso collection for SS 2022. In many cases, suits and jackets in summer wool were out of the box, imaginative and different; for example, bright red at Pitti Uomo Guest Designer Thebe Magugu. He created a Wild West look worn with large Stetson hats the jackets in jaunty checks like black and light blue. Suits with a
Milano Unica, digitised as e-MilanoUnica Connect, gathered some of the biggest names of Italy and Europe and beyond on its digital platforms with 225 companies altogether. These included the Japan and Korea Observatories. Idea Biella, the specialist suitings area, could be said to represent the most upmarket collections of menswear fabrics, with particularly strong collections from Italy and the UK. Meanwhile, summer wool made its presence felt at Premiere Vision. PV’s customary analysis and trend information made much of eco attitudes, including natural plant or wool based materials. As with MU, the quest for less harmful finishing and enhancements was also notable. Digital shows keep the ball rolling towards wool By Janet Prescott Covid once again kept trade fairs in the realm of the digital. Below are our top five takeaways from Milano Unica and Premiere Vision. 1. The demise of the suit is greatly exaggerated As far as wool