Tennis Champion, Andy Murray, in Collaboration with The Woolmark Company
Tennis star Andy Murray has returned to Wimbledon this year in a very special
What Is Recycled Wool and Why Is It So Beneficial for the Environment?
In addition to being 100% biodegradable, wool creates further environmental value
World Ocean Day: The Impact of Wool
Following World Ocean Day, which was celebrated on 8 June 2021, The International Wool Textile Organisation (IWTO) look at this year’s theme and share some interesting information on wool’s impact on our oceans. World Ocean Day is a global initiative to celebrate and create awareness of our shared oceans, with their rich biodiversity, and vital importance to all life on the planet. Every June, the day’s organisers invite individuals and organisations to engage in this global celebration and extend it all year round. IWTO, together with our partners and members, is an enthusiastic supporter of this initiative. It is fully in alignment with our ethos of sustainable business. Choosing wool over other alternatives in the manufacture of clothing and furniture has a surprising impact on the environment, including the oceans. Read Next: NBA All-Star, Ben Simmons releases merchandise in collaboration with The Woolmark Company A Commitment to Protect 30%
Let’s Talk Wool
Let's Talk Wool The 90th IWTO Congress celebrated the creation of the first global wool trading standards, drafted 90 years ago. Soon, the textile trade will be tied to sustainability. Here’s how wool is leading the conversation. One of the effects of the ongoing pandemic is that people care more about the clothes they buy and how they are made. They want to buy less and wear what they have for longer. As consumers begin to turn over clothing labels and ask pertinent questions about the origins of their purchases, makers and sellers have a duty to provide transparent and truthful answers. The global wool pipeline is responding to this call. Over the course of the IWTO Congress, held 17-21 May, speakers from the wool textile pipeline spoke to solutions being developed and, in many cases, already offered by the industry. Towards Carbon Zero 2020 brought twenty years of
NBA All-Star, Ben Simmons, Releases Merchandise in Collaboration with The Woolmark Company
A recent announcement by The Woolmark Company, in collaboration with NBA All-Star
Why Sustainability Is Everything, and How Wool Delivers
One of the effects of the ongoing pandemic is that people care more about the clothes they buy and how they are made. They want to buy less and wear what they have for longer. How sustainability became “everything”, and how wool delivers to that requirement, will be the subject of the upcoming Retail Forum (20 May), part of our week-long annual Congress. Traceability, ratings and retail 2020 brought twenty years of change in a single year, says Simon Cotton, Chief Executive of Johnstons of Elgin, specialists in cashmere and fine wool since 1797. Amid changes to the market and the places where retail sales occur, Cotton flags up 2020 as the year of sustainability. This should be good news for a natural fibre, right? Not quite: despite being natural, renewable, and biodegradable, wool must work much harder to present its sustainability credentials, because the way textile apparel ratings
Everything You Need to Know About Wool Carpets and Rugs
Following the previous blog, in which the benefits of wool carpets was discussed...
Campaign for Wool at the 90th IWTO Congress
Title: A Decade of Wool: Celebrating Progress on Both Sides of the Atlantic In 2020, the Campaign for Wool marked a decade of promoting the wonders of wool, sparking enthusiasm and innovative initiatives in the UK. Simultaneously, across the Atlantic, the Campaign for Wool in Canada, in collaboration with the Canadian Wool Council, embarked on audacious steps to reshape the Canadian wool landscape. The International Wool Textile Organisation (IWTO) is excited to welcome two distinguished speakers to our upcoming event: Peter Ackroyd from the Campaign for Wool and Matthew J. Rowe from Campaign for Wool Canada. Their insights promise to be invaluable as we explore the world of wool and its promising future IWTO Congress. A Fresh Look for Canadian Wool The Campaign for Wool Canada, inaugurated in 2014 in Nova Scotia by HRH The Prince of Wales, has generated millions of media impressions in its mission to educate
Looking Ahead: Wool Trends from Pitti Uomo & Pitti Filati
Adapting with style to pandemic restrictions, Pitti Immagine offered its leading trade fairs as the fully digital Pitti Connect for nearly four months. Encompassing menswear for Autumn-Winter 2021/22 and fabrics and yarns for Spring-Summer 2022, social media powered the platform with images that reached customer and end-user alike. Animal fibres and leathers dominated many collections, as did firmly-rooted messages of sustainability. The emphasis has shifted from merely stating claims to proving them, and it was rare to find a collection which did not mention verifiable standards and certification, as well as giving fuller descriptions of the journey of their products in as much detail as possible. Looking ahead: Wool trends from Pitti Connect By Janet Prescott Menswear Autumn-Winter 2021/22 There was still a lot of dependence on dark, urban wear, military olive greens, black, and anthracite, still edgy and trendy in city wear. Dramatic oversize black and white checks
Why We Should Switch to Wool Carpets
New Zealand has led the way in terms of making environmentally-oriented consumer decisions.