Yearly Archives: 2021

Health for Planet and for People at the 90th IWTO Congress

As companies and consumers worldwide strive to become healthier and more sustainable, research shows that the humble wool fibre has a clear role to play. Just how that can happen will be the focus of two separate sessions at the upcoming IWTO Congress. Wool for Planet Traceability. Transparency. Regenerative farming and carbon sequestration. The contemporary woolgrower is very much at the forefront of the leading challenges of the day and has a pivotal place in the transition from the linear to the circular economy. The cultivation of land remains of vital importance to us all and is fundamental to the continued health of the planet. The annual Congress of the International Wool Textile Organisation (IWTO) gives wool sustainability centre stage on Tuesday, 18 May with a panel of experts from farm to fashion: Dave Maslen, The New Zealand Merino Company In 2007, NZM created the ZQ on-farm standard to

By |2024-03-13T09:27:21+01:00April 16th, 2021|News, Wool Industry Blog|Comments Off on Health for Planet and for People at the 90th IWTO Congress

2030 Strategy and Generation Z Headline the IWTO Congress

Let's Talk Wool The annual Congress of the International Wool Textile Organisation (IWTO) is a highlight of the global wool textile industry calendar. Undeterred by Covid restrictions, for 2021 IWTO hosts a fully digital series of presentations, panel discussions and chat rooms, held over the course of five days in order to span the world’s time zones. From what’s driving wool sustainability to the latest market statistics, the programme features the leading topics of the day, with insights and analysis from industry professionals and experts. The World’s Premium Sustainable Fibre The Congress kicks off on Monday, 17 May with two very special speakers presenting on two key visions for wool. First, Scott Williams, who facilitated the Woolgrower Consultation Group for the Wool 2030 Strategy that was published in Australia this past December, will present on the content and implementation of this new 10-year plan to position Australian wool as

By |2025-05-19T10:44:31+02:00April 8th, 2021|News, Wool Industry Blog|Comments Off on 2030 Strategy and Generation Z Headline the IWTO Congress

5 Wool Takeaways from the Digital Trade Fairs

Milano Unica, digitised as e-MilanoUnica Connect, gathered some of the biggest names of Italy and Europe and beyond on its digital platforms with 225 companies altogether. These included the Japan and Korea Observatories. Idea Biella, the specialist suitings area, could be said to represent the most upmarket collections of menswear fabrics, with particularly strong collections from Italy and the UK. Meanwhile, summer wool made its presence felt at Premiere Vision. PV’s customary analysis and trend information made much of eco attitudes, including natural plant or wool based materials. As with MU, the quest for less harmful finishing and enhancements was also notable. Digital shows keep the ball rolling towards wool By Janet Prescott Covid once again kept trade fairs in the realm of the digital. Below are our top five takeaways from Milano Unica and Premiere Vision. 1. The demise of the suit is greatly exaggerated As far as wool

By |2021-03-31T09:12:06+02:00March 26th, 2021|News|Comments Off on 5 Wool Takeaways from the Digital Trade Fairs

Natural Fibres are Natural Partners for Responsible Fibre Consumption

Natural fibres such as cotton and wool offer many solutions to the world’s current environmental challenges, but risk being misrepresented by sustainability ratings, the International Wool Textile Organisation (IWTO) told the representatives of the cotton industry at last week’s Bremen Cotton Conference. More than 450 participants from 32 countries attended the conference, which brings together cotton and other textile specialists from around the world. As part of the popular panel for Responsible Fibre Production, chaired by Cotton Incorporated Senior Vice President Mark Messura, IWTO Secretary General Dalena White cautioned attendees that, under current ratings systems, products made from wool and cotton are at significant risk of being rated poorly compared to synthetics. The result of a rating scheme that doesn’t reward the attributes of natural raw materials and doesn’t penalise key environmental impacts of fossil fuel-based raw materials will be falling demand for wool and cotton as brand purchasing

By |2021-03-26T13:15:26+01:00March 25th, 2021|News, Wool Industry Blog|Comments Off on Natural Fibres are Natural Partners for Responsible Fibre Consumption

Wool and Yoga

Yoga is proven to offer individuals a variety of physical and mental benefits. Simultaneously, wool is known to provide several environmental and health benefits.

By |2025-05-19T10:53:10+02:00March 25th, 2021|News, Wool Industry Blog|Comments Off on Wool and Yoga

America’s Cup: Why Wool Gear Is The Ideal Partner

Member of the Luna Rossa Prada Pirelli sailing team-Image credit: The Woolmark Company There are so many reasons why choosing wool is a great idea for your outdoor and sports gear. A natural option for both sustainability and performance, wool is fast becoming the future for technical clothing. The Woolmark Company’s partnership with the Luna Rossa Prada Pirelli sailing team shows just how well this remarkable fibre can adapt to a diverse range of material, and human, challenges. Wool for Technical Clothing When it comes to wool, Mother Nature has done a great job of making a fibre that delivers under pressure. The Woolmark Company now takes wool to the next level by providing technical clothing for the Luna Rossa Prada Pirelli sailing team. At a time when other teams are wearing synthetic fibres and trying to get the same properties, members of the Luna Rossa Prada

By |2025-05-19T12:44:54+02:00February 2nd, 2021|News, Wool Industry Blog|Comments Off on America’s Cup: Why Wool Gear Is The Ideal Partner

5 Ways Wool Contributes to Wellness

Wool is 100% natural, sustainable and long-lasting, but did you know that it is also good for your health? From the ability to help underweight newborn babies thrive, to regulating your temperature and improving your quality of sleep. Keep reading to discover the top five health benefits of wool. What Are The Health Benefits Of Wool? Whether you suffer from insomnia, struggle with allergies, or have sensitive skin, wool can help to improve your overall wellness, both physically and mentally. Check out the top five health benefits of wool below. 1. Wool is Beneficial to Babies As any new parent will know, babies need to be kept warm, especially when they are outside during the colder months. Wool has the natural ability to keep babies both warm and comfortable. Furthermore, studies show that underweight newborns who sleep on wool put on more weight than those who sleep on cotton.

By |2022-09-15T08:37:53+02:00January 20th, 2021|News|Comments Off on 5 Ways Wool Contributes to Wellness
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