Jeannette Cook

About Jeannette Cook

Jeannette Cook is the Communications Manager for the International Wool Textile Organisation. She’s passionate about sharing wool’s remarkable story: how it regulates body temperature, naturally resists odours, and works for everything from cozy sweaters to high-performance activewear, all while being renewable and biodegradable. Based in Brussels, she enjoys the challenge of coordinating communications across time zones and cultures, whether she's working with sheep farmers in Australia or fashion brands in Europe. When not immersed in wool industry trends, you might find her on a yoga mat or exploring Belgium's excellent coffee scene. Have a question about wool or the wool industry? Contact Jeannette through IWTO at iwto@iwto.org.

Wool News from the European Fairs: Yarns & Fabrics 2022-2023

With Pitti Uomo, Pitti Filati and Milano Unica, Europe opened its doors and e-platforms to 2022 & 2023. Wool shoes, athletic gear and sportswear are transforming expectations among younger customers, while WFM is leaving its legacy, in knits. Janet Prescott reports from Pitti Uomo, Pitti Filati and Milano Unica Pitti Uomo Wool played a big part in summer menswear presentations for 2022. Classy menswear companies mixed plant fibre for jackets and shirts and also reaffirmed the role of wool, like Nuage wool (14.5m) in colours inspired by the north African desert, at the Caruso collection for SS 2022. In many cases, suits and jackets in summer wool were out of the box, imaginative and different; for example, bright red at Pitti Uomo Guest Designer Thebe Magugu.  He created a Wild West look worn with large Stetson hats the jackets in jaunty checks like black and light blue. Suits with a

By |2021-08-06T15:18:10+02:00August 5th, 2021|News|Comments Off on Wool News from the European Fairs: Yarns & Fabrics 2022-2023

Let’s Talk Wool

Let's Talk Wool The 90th IWTO Congress celebrated the creation of the first global wool trading standards, drafted 90 years ago. Soon, the textile trade will be tied to sustainability. Here’s how wool is leading the conversation. One of the effects of the ongoing pandemic is that people care more about the clothes they buy and how they are made. They want to buy less and wear what they have for longer. As consumers begin to turn over clothing labels and ask pertinent questions about the origins of their purchases, makers and sellers have a duty to provide transparent and truthful answers. The global wool pipeline is responding to this call. Over the course of the IWTO Congress, held 17-21 May, speakers from the wool textile pipeline spoke to solutions being developed and, in many cases, already offered by the industry. Towards Carbon Zero 2020 brought twenty years of

By |2024-03-13T09:38:38+01:00June 16th, 2021|News, Wool Industry Blog|Comments Off on Let’s Talk Wool

Why Sustainability Is Everything, and How Wool Delivers

One of the effects of the ongoing pandemic is that people care more about the clothes they buy and how they are made. They want to buy less and wear what they have for longer. How sustainability became “everything”, and how wool delivers to that requirement, will be the subject of  the upcoming Retail Forum (20 May), part of our week-long annual Congress. Traceability, ratings and retail 2020 brought twenty years of change in a single year, says Simon Cotton, Chief Executive of Johnstons of Elgin, specialists in cashmere and fine wool since 1797. Amid changes to the market and the places where retail sales occur, Cotton flags up 2020 as the year of sustainability. This should be good news for a natural fibre, right? Not quite: despite being natural, renewable, and biodegradable, wool must work much harder to present its sustainability credentials, because the way textile apparel ratings

By |2025-05-19T12:50:46+02:00May 14th, 2021|News, Wool Industry Blog|Comments Off on Why Sustainability Is Everything, and How Wool Delivers

Campaign for Wool at the 90th IWTO Congress

Title: A Decade of Wool: Celebrating Progress on Both Sides of the Atlantic In 2020, the Campaign for Wool marked a decade of promoting the wonders of wool, sparking enthusiasm and innovative initiatives in the UK. Simultaneously, across the Atlantic, the Campaign for Wool in Canada, in collaboration with the Canadian Wool Council, embarked on audacious steps to reshape the Canadian wool landscape. The International Wool Textile Organisation (IWTO) is excited to welcome two distinguished speakers to our upcoming event: Peter Ackroyd from the Campaign for Wool and Matthew J. Rowe from Campaign for Wool Canada. Their insights promise to be invaluable as we explore the world of wool and its promising future IWTO Congress. A Fresh Look for Canadian Wool The Campaign for Wool Canada, inaugurated in 2014 in Nova Scotia by HRH The Prince of Wales, has generated millions of media impressions in its mission to educate

By |2024-03-13T09:41:02+01:00April 30th, 2021|News, Wool Industry Blog|Comments Off on Campaign for Wool at the 90th IWTO Congress

Looking Ahead: Wool Trends from Pitti Uomo & Pitti Filati

Adapting with style to pandemic restrictions, Pitti Immagine offered its leading trade fairs as the fully digital Pitti Connect for nearly four months. Encompassing menswear for Autumn-Winter 2021/22 and fabrics and yarns for Spring-Summer 2022, social media powered the  platform with images that reached customer and end-user alike. Animal fibres and leathers dominated many collections, as did firmly-rooted messages of sustainability. The emphasis has shifted from merely stating claims to proving them, and it was rare to find a collection which did not mention verifiable standards and certification, as well as giving fuller descriptions of the journey of their products in as much detail as possible. Looking ahead: Wool trends from Pitti Connect By Janet Prescott Menswear Autumn-Winter 2021/22 There was still a lot of dependence on dark, urban wear, military olive greens, black, and anthracite, still edgy and trendy in city wear.   Dramatic oversize black and white checks

By |2022-09-15T08:04:28+02:00April 26th, 2021|News|Comments Off on Looking Ahead: Wool Trends from Pitti Uomo & Pitti Filati
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